Jornaya LeadiD: what it means in pay per call

Jornaya LeadiD: A lead and consent-verification token from Jornaya that records the consumer's journey and consent disclosure on a lead form.

How it works in pay per call

A Jornaya LeadiD token is created by a script on the form and can be audited later to show the disclosure text and the consumer's interaction. Like TrustedForm, buyers use it to document consent and to check lead quality.

Jornaya was part of Verisk Marketing Solutions, which Verisk sold to ActiveProspect, the owner of TrustedForm. Check current product terms before you rely on either for new campaigns.

Example

Example: a form posts a LeadiD token along with the lead. The buyer audits the token to confirm the disclosure text the consumer saw before calling.