Duplicate call (dedupe window): what it means in pay per call
Duplicate call (dedupe window): A repeat call from the same caller ID within a set period, often 30 days, that the buyer won't pay for again.
How it works in pay per call
Most pay-per-call offers pay once per unique caller within a dedupe window. Repeat calls inside the window are routed but not billable. Your platform should flag duplicates per buyer so you can send them to a buyer who would pay.
Read the offer's dedupe terms closely. Some buyers dedupe across all their campaigns, others only within one.
Example
Example: with a 30-day dedupe window, a caller who called on the 1st and calls again on the 20th is routed, but not billed again to the same buyer.
Frequently asked questions
What is Duplicate call?
A repeat call from the same caller ID within a set period, often 30 days, that the buyer won't pay for again.
Can you give an example of Duplicate call?
Example: with a 30-day dedupe window, a caller who called on the 1st and calls again on the 20th is routed, but not billed again to the same buyer.