Branded caller ID: what it means in pay per call
Branded caller ID: Showing a verified business name (and sometimes a logo and call reason) on the recipient's phone instead of just a number.
How it works in pay per call
Branded calling is sold through carrier and analytics partners (First Orion, Hiya, TNS, Numeracle, Twilio, Telnyx and others), usually per delivered call. It can raise answer rates for legitimate outbound calls.
Prices are often per call; see each tool's page for published rates, such as Twilio's per-call branded calling price.
Example
Example: instead of an unknown number, the consumer's phone shows 'Acme Insurance — Your quote callback'. Pricing is usually per delivered branded call, for example $0.12 per call on Twilio.
Frequently asked questions
What is Branded caller ID?
Showing a verified business name (and sometimes a logo and call reason) on the recipient's phone instead of just a number.
Can you give an example of Branded caller ID?
Example: instead of an unknown number, the consumer's phone shows 'Acme Insurance — Your quote callback'. Pricing is usually per delivered branded call, for example $0.12 per call on Twilio.