CallRail vs Invoca (2026)

CallRail publishes plans from $50/mo for SMBs and agencies. Invoca is quote-only and aimed at enterprise brands.

Side-by-side

	CallRail	Invoca
What it is	Call tracking and lead attribution popular with SMBs and agencies; 14-day free trial.	Enterprise conversation-intelligence and call tracking platform aimed at large brands.
Published price	From $50/mo + usage	Quote only
Pricing status	Published on vendor site	Quote only
Pricing details	Lead Tracking $50/mo Lead Tracking Complete $95/mo Lead Conversion $150/mo Lead Conversion Complete $195/mo Each 'plus additional usage'; includes 5 local numbers and 250 minutes Extra local numbers $3; toll-free numbers $5; toll-free minutes $0.08 14-day free trial	Plans: Pro, Enterprise, Elite, Performance Professional, Performance Enterprise Performance plans reference 6,000 / 12,000 / 18,000 annual numbers No dollar figures published
Checked on	Nov 1, 2026	Nov 1, 2026
Source	CallRail pricing (www.callrail.com/pricing)	Invoca pricing (www.invoca.com/pricing)

Which should you choose?

Bottom line: CallRail publishes plans from $50/mo for SMBs and agencies. Invoca is quote-only and aimed at enterprise brands.
Before you sign, get both vendors' current rate cards for your real volume. Per-minute, number and add-on fees usually decide the total.
Not sure? Compare all tools in Call Tracking & Routing, or see the CallRail alternatives and Invoca alternatives.

Frequently asked questions

Is CallRail cheaper than Invoca?

CallRail: From $50/mo + usage. Invoca: Quote only. CallRail publishes plans from $50/mo for SMBs and agencies. Invoca is quote-only and aimed at enterprise brands.

What's the main difference between CallRail and Invoca?