FCC consent-revocation rules take effect (except 'revoke all')

Most of the FCC's 2024 revocation rules took effect: consumers may revoke consent by any reasonable means, and callers must honor opt-outs quickly. The 'revoke all' piece was put on hold by waiver.

General information, not legal advice. Confirm anything you act on with TCPA counsel.

What changed

Most of the FCC's 2024 consent-revocation rules took effect April 11, 2025. Consumers may revoke consent by any reasonable means, callers must honor opt-outs within the rule's time limits, and a one-time confirmation text is allowed. The 'revoke all' provision was delayed and later replaced (see the November 25, 2026 entry).

What it means for pay-per-call teams

Dialers and SMS tools need to catch opt-outs in any reasonable form (e.g., 'stop', 'quit', 'unsubscribe').

Checklist

• Treat 'stop', 'quit', 'end', 'revoke', 'opt out', 'cancel' and 'unsubscribe' as opt-outs
• Process opt-outs across dialer, SMS and CRM within the required time
• Log every opt-out with a timestamp