Best call tracking software for pay per call (2026)
There's no single best call tracking platform. It depends on whether you route calls to buyers (pay per call) or attribute calls to marketing (agencies and brands). Below are shortlists by need, based on published features and prices, then every tool we track.
Updated Nov 1, 2026 · 44 tools · 29 with published pricing · No vendor paid for placement. Methodology
What to look for
- Pricing model: platform fee vs. pay-as-you-go, per-minute and number rates
- Pay-per-call routing: ring trees, RTB, caps, buffers, duplicate detection, buyer and publisher payouts
- Attribution: DNI, ad-platform integrations, AI call scoring
- Compliance: recording controls, consent-certificate passthrough
Shortlists by need
No platform fee (usage-based)
These publish usage pricing without a required monthly platform fee (Nimbata's Entry plan is $0 plus usage).
- Retreaver: From $0.05/min + $1/number/mo, no platform fee
- TrackDrive: Pay-as-you-go: $4/number/mo, $0.055/min local
- Nimbata: Entry $0 + usage; Pro $39/mo ($35 annual)
Pay-per-call networks with RTB
These list ring-tree or real-time-bidding routing for selling calls to buyers.
Marketing attribution for SMBs and agencies
These publish plans with DNI and analytics integrations aimed at marketers.
- CallRail: From $50/mo + usage
- CallTrackingMetrics: From $79/mo (monthly) or $65/mo (annual)
- WhatConverts: From $30/mo
- Nimbata: Entry $0 + usage; Pro $39/mo ($35 annual)
- AvidTrak: Starter $15/mo; Professional $30; Agency $55
- Atlas: Starter $49.99/mo; Growth $99.99; Agency $149
- CallGear: Inbound Analytics from $79/mo
- CallRing AI: Free; Starter $29/mo ($19 annual)
Enterprise conversation intelligence
These target large brands. Invoca, Marchex and Telmetrics are quote-only, while Infinity publishes plans from $349/mo.
- Invoca: Quote only
- Marchex: Quote only
- Infinity: Starter $349/mo (Core) or $549/mo (Core + AI)
- Telmetrics: Quote only
UK & Europe
These are UK or European vendors, and most publish pricing in GBP or EUR.
- Mediahawk: Starter £199/mo (£179 annual); Professional £299/mo (£269 annual)
- Ruler Analytics: From £299/mo ($400) for up to 10k visits
- iovox: Indicative from £100–£200/mo per location
- Ringostat: Basic $17/user/mo (annual, min 3 users)
- matelso: Not shown on page
Australia & APAC
These are Australian call-tracking vendors. WildJar publishes plans in AUD from A$89/mo plus usage.
All 44 call tracking & routing tools
| Tool | Published price | Status | Checked on | Source |
|---|---|---|---|---|
| Ringba Pay-per-call tracking and routing platform popular with publishers and networks; ring trees, RTB and ping/post on higher tiers. | Business $147/mo (billed monthly) + usage | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Retreaver Pay-as-you-go call tracking and routing for performance marketers, with real-time bidding included. | From $0.05/min + $1/number/mo, no platform fee | Cited source (vendor docs) | Nov 1, 2026 | Source ↗ |
| TrackDrive Call tracking, ping/post and lead distribution for pay-per-call; usage-based with optional monthly commits. | Pay-as-you-go: $4/number/mo, $0.055/min local | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Invoca Enterprise conversation-intelligence and call tracking platform aimed at large brands. | Quote only | Quote only | Nov 1, 2026 | Source ↗ |
| CallRail Call tracking and lead attribution popular with SMBs and agencies; 14-day free trial. | From $50/mo + usage | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallTrackingMetrics (CTM) Call tracking, attribution and contact-center tools; first month of plan fees free. | From $79/mo (monthly) or $65/mo (annual) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| WhatConverts Call, form and chat lead tracking with agency-friendly unlimited-account plans. | From $30/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Lead Distro AI Lead distribution plus call tracking with AI routing; 7-day trial. | From $147/mo (call tracking) or $297/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Phonexa All-in-one lead and call platform (LMS Sync, Call Logic with RTB) with managed services. | Quote only (add-on builds $149 each) | Quote only | Nov 1, 2026 | Source ↗ |
| Marchex AI conversation-intelligence and call tracking/attribution platform for multi-location brands in auto, healthcare, home services and finance. Telmetrics now redirects to Marchex's call tracking product. | Quote only | Quote only | Nov 1, 2026 | Source ↗ |
| Convirza Call tracking with AI conversation analytics and call scoring, priced with per-minute AI add-ons. | Starter $29/mo; Agency $149/mo + usage | Published on vendor site | Nov 1, 2026 | Source ↗ |
| AVANSER AI call tracking and lead management (Australia-founded) that records and analyzes calls and routes enquiries. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Infinity UK-headquartered call intelligence and tracking platform for marketers; ResponseTap is now part of Infinity. | Starter $349/mo (Core) or $549/mo (Core + AI) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Mediahawk UK call tracking and marketing attribution for online and offline campaigns. | Starter £199/mo (£179 annual); Professional £299/mo (£269 annual) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Delacon Australian call tracking, call management and speech analytics platform. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Calltouch Russian-market end-to-end analytics and call tracking service. | From 4,900 RUB/mo (software) + telecom | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallSource Long-running call tracking vendor (founded on call measurement) with missed-call recovery (Deal Saver Elite), coaching and reputation tools for local businesses and dealers. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| PhoneWagon Small-business call tracking and ROI reporting platform listed in Software Advice's call tracking category. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Nimbata Call tracking and AI call qualification for agencies and multi-location brands, with a free entry tier. | Entry $0 + usage; Pro $39/mo ($35 annual) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Analytic Call Tracking Call tracking with routing and pay-per-call tracking features; unlimited users on every plan. (The 'AnalyticsCalls' name searched did not resolve; this is the closest live vendor.) | Starter $22/mo annual; Professional $59; Agency $149 | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallScaler Call tracking built for lead-gen businesses, with a pay-per-call plan for running your own network and $0.50 local numbers. | Call Tracking $65/mo; Pay Per Call $400/mo (annual) + usage | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Clixtell Click-fraud protection for Google Ads that also includes call tracking/recording and website session recording. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Ringostat Ukraine-founded business phone and marketing-performance platform with a call tracking module. | Basic $17/user/mo (annual, min 3 users) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| iovox Call tracking plus AI agents and conversation analytics, operating since 2007. | Indicative from £100–£200/mo per location | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallGrid Pay-per-call platform that routes and sells inbound calls through a real-time double-blind auction, billing on talk time. | $199/mo static; $995/mo RTB + usage | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Dialics Inbound call tracking and pay-per-call routing software with virtual numbers. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Atlas (CallAtlas) Inbound call tracking and pay-per-call platform with buyer routing and a publisher portal. | Starter $49.99/mo; Growth $99.99; Agency $149 | Published on vendor site | Nov 1, 2026 | Source ↗ |
| InboundX White-label pay-per-call platform: buyers answer in the browser and you bill only qualifying calls. | $499/mo + $0.06/min | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallFire Voice broadcast, SMS and call tracking platform (not a pay-per-call marketplace). | Pay as you go 6¢/min; plans from $99/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| AvidTrak Small-business call tracking with DNI, routing and AI call outcomes. | Starter $15/mo; Professional $30; Agency $55 | Published on vendor site | Nov 1, 2026 | Source ↗ |
| LimeCall AI receptionist, callback widget and lead/call tracking for small businesses. | AI plans from $59/mo; Starter $47/mo annual | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Liine AI call tracking and marketing analytics for multisite healthcare, dental and vet practices. | Quote only | Quote only | Nov 1, 2026 | Source ↗ |
| Ruler Analytics Marketing attribution platform with call tracking, multi-touch and offline conversion attribution. | From £299/mo ($400) for up to 10k visits | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallRoot Phone call tracking and dynamic number insertion. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| CallerReady Performance call marketing platform: pay-per-call marketplace, lead-to-call automation and multi-buyer call auction. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Kall8 Toll-free, vanity and local numbers with basic call tracking for small businesses. | Numbers from $14.95/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| matelso German multi-location call tracking, lead capture and routing platform. | Not shown on page | Not shown on page | Nov 1, 2026 | Source ↗ |
| Datahubb Lead distribution, call tracking, fraud prevention and postbacks in one platform. | Starter $499/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| LeadExec (ClickPoint) Lead distribution and ping/post platform from ClickPoint with built-in pay-per-call tracking, TCPA certification checks and buyer delivery. | Starter free; Growth $825/mo ($660/mo annual) | Published on vendor site | Nov 1, 2026 | Source ↗ |
| Phonalytics Call tracking, call recording and speech analytics, historically sold to hospitality and local businesses. | Not available (company listed as inactive) | Inactive | Nov 1, 2026 | Source ↗ |
| Telmetrics Enterprise call tracking and conversation analytics for brands, agencies and directory/publisher partners. | Quote only | Quote only | Nov 1, 2026 | Source ↗ |
| WildJar Australian call tracking and AI call intelligence platform for marketers and agencies, with white-label dashboards. | Starter A$150/mo all-inclusive | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallGear Call tracking (Inbound Analytics), virtual PBX and lead-generation widgets for marketers and agencies. | Inbound Analytics from $79/mo | Published on vendor site | Nov 1, 2026 | Source ↗ |
| CallRing AI Call tracking with call flows and AI transcription, summaries and call scoring for small businesses and agencies. | Free; Starter $29/mo ($19 annual) | Published on vendor site | Nov 1, 2026 | Source ↗ |
Frequently asked questions
What is the best call tracking software for pay per call?
Platforms built for pay per call (Ringba, Retreaver, TrackDrive, CallGrid, CallScaler, InboundX, Datahubb and others) handle buyer routing, caps and payouts. Choose based on pricing model and whether you need RTB.
What's the cheapest call tracking software?
Several tools have $0 platform-fee options (Retreaver, TrackDrive pay-as-you-go, Nimbata Entry) where you pay only usage. Total cost depends on minutes and numbers; see our comparison pages for worked examples.
Is Ringba or Retreaver better?
Retreaver lists no platform fee and cheaper base rates; Ringba charges $147/mo on Business and adds features on higher tiers. See our Ringba vs Retreaver page for a cost example.